Bad Practice & what to avoid
Retaining a uniform brand is essential to ensure the successful marketing of the project and to retain that sense of identity. Additions to the brand or alterations to the brand in any form are not permitted. Here are a few examples of what to avoid and why.
Distortion
Do not stretch or distort the logotype in any way.
Incorrect colourways
Do not reverse the logotype colourways or use other unapproved colour options.
Additions to the logotype
Do not add elements to the approved logotype
Do not try to incorporate your own identity into the logotype in any way.
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